About Us
CSR Yesterday:
Our Legacy
CSR Today:
The Annual Conference
CSR Tomorrow:
Case Competition
Contact Us
About Us
CSR Yesterday:
Our Legacy
CSR Today:
The Annual Conference
CSR Tomorrow:
Case Competition
Contact Us
Buy Tickets

Case Details

Green roof sustainability challenge -

A CSR initiative driving the commitment to operate in an economically, socially and environmentally sustainable manner whilst balancing the interests of diverse stakeholders.


Swire’s new office in Beijing has a phenomenal rooftop nearly 1600 sq. m. in size that is presently not utilized. Swire is looking for potential solutions to develop this area into an exceptional community / event / urban farm space that demonstrates to all its stakeholders Swire’s vision and innovation in sustainability.

Some of the ideas being explored include:
  • Organizing workshops and talks on the farm.
  • Engaging with local schools and charities over the beauty of nature and how it can be brought into city life.
  • An evening event/dining space hosting special events.
  • A demo ground for innovative energy efficiency technologies.

The key motives are to demonstrate through design and ingenuity on how sustainability can be trendy, aspirational and more importantly benefit Swire’s staff with encouragement, thus motivating them to behave in a more sustainable manner.

The case presents a real life challenge which is not unique only to Swire. The study can be specific to Swire’s case but can also be widened to cover the issue by providing a replicable and scalable model. This initiative would foster the best use of unutilized spaces with a CSR initiative in mind allowing benefits to both the company and the society in turn. The applicability is therefore high.

The Challenge

Your challenge is to make use of your business/technical knowledge to create a business model for development that is creative, feasible and is a cost effective solution to the case.

You can choose to explore and develop on the ideas mentioned or devise your own unique and innovative solution/s to the challenge.

For Round 1, the solutions would be judged on areas such as knowledge, innovation, practicality, scalability and most importantly its impact.

Case Competition Information

Team Structure

A team consisting of 3 full-time or part-time students currently enrolled in an MBA or Master program in Accounting, Finance, Marketing, Business Law or Business Analytics are eligible to participate in the competition.

The participants can be from different year of study or program but must be enrolled in the same university. There is no limitation on the number of teams from the same university applying to the competition.

Case Competition timeline

  • Registrations open - April 03, 2015
  • Round 1 submission deadline - April 24, 2015
    Announcement of Semi Finalists - Round 1 Results - April 28, 2015
  • Round 2 submission deadline - May 9, 2015
    Announcement of Finalists - Round 2 Results - May 15, 2015
  • Final Round - May 28, 2015

Stage details

The case is divided into two phases. During the first phase each team will be provided with background information and will be asked to submit a brief essay about the idea and approach to solve the case.

Teams are welcome to register when the applications are open and upload the required documents for the competition at a later date on or before the submission deadlines.

Round 1

Each team will submit the following documents via the ‘upload’ tab on the registration page.
  • CVs of all team members
  • 1 page Executive Summary

The Executive Summary should consist of a brief team introduction and the team’s motivation to participate in this case competition. Following this should be a brief description of the approach, potential options and innovative ideas to tackle the challenge.

The Executive Summary should not exceed 1 page (extra 1 appendix, total not to exceed 2 pages). Submissions that exceed this limit will not be judged. All submissions should be submitted in a PDF format (Font size 12 and 1.5 line spacing).

Teams will be judged on parameters including enthusiasm, feasibility of solution/s and innovative thinking.
12 teams will be selected to proceed to the second round.

Round 2

Each team will be provided with information in addition to the previous round with specific details and expectations in collaboration with the case sponsor. The teams must then submit a detailed solution to the case in 12 slides/ pages based on the complete case information at hand.

The submission must include -
  • 1 slide introducing the team (individual pictures and professional background information)
  • 1 slide Executive Summary.
  • A maximum of 10 slides presenting the ideas and solutions to the case.
More information will be provided closer to this stage.

Final Round

The 3 finalist teams will take the stage at the 9th Annual CSR Conference on 28th May, 2015 at the Hong Kong Convention and Exhibition Centre, and present their cases to the panel of judges and other participants consisting of personnel from Swire Group, other sponsors and business professionals from across APAC region.

Each team will hold a 15 minute presentation followed by a 5 minute Q&A session. The presentation will comprise of the complete case data furnished in the previous rounds. The teams are allowed to use as many slides as required for the final presentation but it is necessary to keep the content and theme same to the previously submitted solution in round 2. Also the allotted time of 15 minutes needs to be strictly adhered to.

More information on preparation on the finals will be distributed closer to date.


  • Q. Is there any application fees?No participation fee is required.
  • Q. Will I need to cover the costs of travel and accommodation if my team is selected for the finals?No. CUHK Business School will cover entire costs for travel and accommodation for the 3 finalist teams travelling to Hong Kong. More details including dates and arrangements will be shared at a later stage.
  • Q. Do I need to apply for a Visa for Hong Kong?No. The finalists travelling to Hong Kong can visit Hong Kong visa-free for a period ranging from 7 days to 180 days. For related information and eligibility please check - http://www.gov.hk/en/nonresidents/visarequire/general/
  • Q. Do I need to speak English?Yes. All submissions and the final round presentation must be in English.
  • Q. Who will judge the competition? How will the winning team be decided?The panel of judges will comprise professors from The Chinese University of Hong Kong as well as Swire Group personnel. Teams with the best solutions based on creativity, scalability, practicality and sustainability will be selected.
  • Q. What is the Grand Prize?Cash prizes to be announced soon.

Round 2 Submission

Please fill in the from and submit to us here.

Team name


Team document submitation

Please save document as Team name, doc/docx/pdf/ppt/pptx format is allowed.
Copyright 2015 - All rights reserved