CUHK Business School in association with Swire Group and supporting sponsors presents one of the biggest CSR Business School Case competitions in the APAC region.
Following huge success of the first CSR Case Competition in 2014, the CUHK MBA CSR committee would like to extend an invitation to you to be a part of this grand event with an opportunity to engage with over 400 business professionals, prestigious jury members and other participating institutions.
We’ve set the bar high this year with cases provided directly by the sponsors involving actual issues encountered by them which have direct impacts on their CSR activities. So here’s your chance to further these objectives with pioneering ideas and provide innovative yet practical solutions.
We welcome you to take up this great opportunity to test yourselves against global MBA and Master talents, expand your international network and build your school's reputation.
Swire’s new office in Beijing has a phenomenal rooftop nearly 1600 sq. m. in size that is presently not utilized. Swire is looking for potential solutions to develop this area into an exceptional community / event / urban farm space that demonstrates to all its stakeholders Swire’s vision and innovation in sustainability.Some of the ideas being explored include:
The key motives are to demonstrate through design and ingenuity on how sustainability can be trendy, aspirational and more importantly benefit Swire’s staff with encouragement, thus motivating them to behave in a more sustainable manner.
The case presents a real life challenge which is not unique only to Swire. The study can be specific to Swire’s case but can also be widened to cover the issue by providing a replicable and scalable model. This initiative would foster the best use of unutilized spaces with a CSR initiative in mind allowing benefits to both the company and the society in turn. The applicability is therefore high.
Your challenge is to make use of your business/technical knowledge to create a business model for development that is creative, feasible and is a cost effective solution to the case.
You can choose to explore and develop on the ideas mentioned or devise your own unique and innovative solution/s to the challenge.
For Round 1, the solutions would be judged on areas such as knowledge, innovation, practicality, scalability and most importantly its impact.
A team consisting of 3 full-time or part-time students currently enrolled in an MBA or Master program in Accounting, Finance, Marketing, Business Law or Business Analytics are eligible to participate in the competition.
The participants can be from different year of study or program but must be enrolled in the same university. There is no limitation on the number of teams from the same university applying to the competition.
The case is divided into two phases. During the first phase each team will be provided with background information and will be asked to submit a brief essay about the idea and approach to solve the case.
Teams are welcome to register when the applications are open and upload the required documents for the competition at a later date on or before the submission deadlines.
The Executive Summary should consist of a brief team introduction and the team’s motivation to participate in this case competition. Following this should be a brief description of the approach, potential options and innovative ideas to tackle the challenge.
The Executive Summary should not exceed 1 page (extra 1 appendix, total not to exceed 2 pages). Submissions that exceed this limit will not be judged. All submissions should be submitted in a PDF format (Font size 12 and 1.5 line spacing).
Teams will be judged on parameters including enthusiasm, feasibility of solution/s and innovative thinking.
12 teams will be selected to proceed to the second round.
Each team will be provided with information in addition to the previous round with specific details and expectations in collaboration with the case sponsor. The teams must then submit a detailed solution to the case in 12 slides/ pages based on the complete case information at hand.The submission must include -
The 3 finalist teams will take the stage at the 9th Annual CSR Conference on 28th May, 2015 at the Hong Kong Convention and Exhibition Centre, and present their cases to the panel of judges and other participants consisting of personnel from Swire Group, other sponsors and business professionals from across APAC region.
Each team will hold a 15 minute presentation followed by a 5 minute Q&A session. The presentation will comprise of the complete case data furnished in the previous rounds. The teams are allowed to use as many slides as required for the final presentation but it is necessary to keep the content and theme same to the previously submitted solution in round 2. Also the allotted time of 15 minutes needs to be strictly adhered to.
More information on preparation on the finals will be distributed closer to date.