Building the company brand: Connecting CSR to the business
Corporate Social Responsibility across the Value Chain as a New Form of Risk Management
Communicating Corporate Social Responsibility: A case of CSR Communication based on emerging economies
Social Investment – What it is, why it matters and what should we do about it
CSR Execution Model: the role of compliance, risk management and information disclosure
Entrepreneurs’ perceptions on Corporate Social Responsibility
|8:30 – 9:00||Registration|
|9:00 – 9:10||
OPENING NOTEMetha Watcharaumnuay - President CUHK MBA CSR Committee 2015
WELCOME ADDRESSProf. Kalok Chan - Dean of CUHK Business School
Room: Main Auditorium (Room S421)
|9:10 – 9:25||
ENERGIZER: LAUGHTER YOGAVeena Dansinghani – Inspire2Aspire
Room: Main Auditorium (Room S421)
|9:25 – 9:45||
KEYNOTE SPEECHPatrick Riley - Senior Vice President, Interface Asia Pacific
Room: Main Auditorium (Room S421)
|9:45 – 10:45||
PANEL DISCUSSION: CORPORATE SOCIAL RESPONSIBILITY ACROSS THE VALUE CHAIN AS A NEW FORM OF RISK MANAGEMENTRoom: Main Auditorium (Room S421)
|10:45 – 11:00||Coffee Break|
|11:00 – 12:30||
SESSION A: BUILDING BRANDS THROUGH DOING GOOD: TAKING CSR TO THE FRONT LINE OF BRAND COMMUNICATIONS
Room: S423 & S424
SESSION B: SOCIAL INVESTMENT – WHAT IT IS, WHY IT MATTERS AND WHAT SHOULD WE DO ABOUT IT
Room: S426 & S427
|12:30 – 13:45||
LUNCH BREAK:Networking session and light lunch for all conference attendees
Room: S421 Foyer
|13:45 – 15:15||
SESSION C: FROM CSR TO CREATING SHARED VALUE: THE ROLE OF CSR IN COMPLIANCE, RISK MANAGEMENT AND INFORMATION DISCLOSURERoom: S423 & S424
SESSION D: BUSINESS INNOVATION: WHY SHOULD ENTREPENEURS CREATE SOCIAL VALUE?
Room: S426 & S427
|15:15 – 15:30||Coffee Break|
|15:30 – 15:50||
KEYNOTE SPEECHSeema Aziz – Founder and Chairperson, CARE Foundation
Room: Main Auditorium (Room S421)
|15:50 – 16:40||
The CUHK MBA & SWIRE CSR CASE COMPETITION – 2015The 3 finalist teams will take the stage and present their cases to the panel of judges and other participants consisting of personnel from Swire Group, other sponsors and business professionals from across APAC region.
Room: Main Auditorium (Room S421)
|16:40 – 17:00||
KEYNOTE SPEECHPhilippe Lacamp - Global Head of Sustainable Development, Swire Pacific
Room: Main Auditorium (Room S421)
|17:00 – 17:10||
ANNOUNCEMENT OF THE CASE COMPETITION RESULTSRoom: Main Auditorium (Room S421)
|17:10 – 17:15||Closing Remarks|
|17:15 - 18:15||
NETWORKING SESSIONFree mingling with the participants while you enjoy to fine Prosecco / light refreshments and light canapé
Room: Main Auditorium (Room S421) / Foyer
Seema Aziz is an entrepreneur and social activist who has been working for the cause of education in Pakistan since 1988. She is the Founder and Chairperson of CARE Foundation, the largest non-governmental organization in Pakistan, educating more than 180,000 students through 352 schools.
In 1985, she started a business, to prove that Pakistan could produce embroidered fabric equal in quality and design to the best in the world. Today, 30 years on, Bareeze is a symbol of pride for Pakistan and the most recognizable Pakistani brand both within the country and abroad. The Bareeze group sells through over 500 points of sale worldwide and is Pakistan’s largest fashion retailer.
Seema has studied from University of Punjab and Harvard Business School. Being actively involved in improving the educational opportunities for the children of Pakistan, she is on the board of multiple government and private bodies working in the sector as well as a global advisor for Harvard Business School.
Patrick Riley is the Shanghai based Senior Vice President and head of the Greater China business for US based Interface Inc., a global market leader in modular floor coverings and the application of sustainable business and manufacturing processes. Patrick’s energy is devoted to driving the sustainable growth of the company in the corporate office and commercial markets through well-established sales, design and marketing teams in offices in Shanghai, Beijing and Hong Kong supported by a manufacturing facility in Jiangsu.
Prior to joining Interface, Patrick gained experience in the tobacco and oil industries as well as another US-based Carpet company. Before coming to China in 2008, he held a number of general management roles in Interface's European business, including 3 years as head of the European Residential business unit, targeted on driving the acceptance of modular carpet in the home environment.
Born and educated in the UK, Patrick holds a degree qualification in Marketing and is a passionate advocate for Sustainable Development and Commerce.
Philippe Lacamp joined the Swire Group in 1992. He currently heads up Sustainable Development for Swire Pacific and John Swire & Sons, covering a range of industries including shipping and marine services, property development, aviation, beverages and agri-business. The main areas of focus for the role are to reduce the group’s overall environmental impact, improve energy efficiency, drive integrated reporting and identify investment opportunities within the sustainability scope. Prior to this role, Philippe was seconded to Cathay Pacific Airways and established and ran the aviation group’s Corporate Risk Management department.
He has held a number of head office positions and overseas management positions with Cathay Pacific, including Germany, Sri Lanka, France and Canada
Patrik is Director of Greater China for The Natural Step, an international non-profit with presence in 13 countries providing cutting-edge research, training and advisory services using a science-based framework for sustainability driven innovation. Patrik has worked for close to 20 years with some of the leading management consultancies in areas such as Strategy, Mergers & Acquisitions, Change Management and Supply Chain.
Mara CHIOREAN is an Executive Director of CSR Asia managing the Hong Kong office. Mara has worked in corporate social responsibility in Asia for over six years and has lived in Singapore, Italy, Germany and Romania.
Her role at CSR Asia includes overseeing and leading advisory work, especially in the areas of sustainability strategy and reporting, stakeholder engagement, materiality assessment, community investment, supply chain sustainability and environmental services. She is also an experienced trainer and facilitator, and contributes to research that aims to build capacity on sustainable business practices in Asia.
She has worked with a wide range of clients across different industries covering multinational and local companies such as MTR Corporation, Hong Kong Airport Authority, Danone, Cathay Pacific, Bank of China Hong Kong, The Bank of East Asia, Swire Properties, Sun Hung Kai Properties, Swire Pacific, Hopewell Holdings, Aedas, Coca-Cola and others.
John Kao represents clients on acquisition and investment transactions, advising Greater China-based clients in their overseas and greater China acquisitions, legal issues and corporate matters.
In addition to his professional practice, John is a partner of Jones Day leading the Firm’s Pro Bono activities in Greater China. Some of the notable Pro Bono activities including Jones Day scholarship award, the Jones Day Chair Professorship for Globalization and Rule of Law in Peking University, “JP Morgan Corporate Challenge” and the “Yangtze River Delta Cross-Border Cooperation Philanthropy Summit” with United Family Hospital and Clinics in Shanghai.
Craig, Senior Managing Director, CBRE, Hong Kong, Macau and Taiwan, focuses on business development to ensure CBRE delivers high quality services across all real estate market sectors and meets the changing needs of clients.
Craig joined the CBRE Hong Kong team as Managing Director in August 2008, following senior management positions with CBRE in Las Vegas, San Diego and Adelaide, where he oversaw business performance, business development and recruitment in relation to leasing, investment sales, property management, asset services, project management, capital markets, corporate services and valuation. Craig became a member of the CBRE Asia Management Board in 2009 and in 2013, was promoted to the Asia Pacific Strategic Group, a board that oversees the strategic direction of CBRE within Asia Pacific.
Jennifer Liu is a leading Hong Kong female entrepreneur. As Founder & Chairman of Sir Hudson Hospitality Limited, Hong Kong‘s 3rd largest coffee retail group, Jennifer’s business interest covers a range of luxury lifestyle cafe-restaurants under the ‘HABITU’, ‘THE COFFEE ACADEMICS’ and 'Suzuki Cafe Company' brands, a coffee education centre awarding internationally recognized qualifications, a coffee roasting and production facility, and a central food production facility.
Jennifer is a proud supporter of social causes. The 'Jennifer W.F. Liu Charitable Foundation' was set up to provide development opportunities in the arts, innovation and creativity for children from underprivileged backgrounds and its signature event, 'Weekend Upcycling Workshops', promotes a culture of sustainable living.
Oli Goulden is the founding partner of the Mobius Effect, part of the Ogilvy Group in Asia-Pacific. Recognising the growing demand for brands to have greater purpose than simply selling product, the Mobius Effect provides creative strategies for companies to increase their profitability while doing good. Oli is a strong believer that harnessing the expertise and influence of business in the right way can solve some of the world's most pressing social and environmental issues.
After a number of start-ups Oli worked with Ogilvy & Mather for 10 years in London and Shanghai. In 2013, sponsored by IHG, The North Face and Wrangler, he cycled from Shanghai back to London raising awareness for Operation Smile.
Ms. Katherine Lau is the General Manager, Corporate Quality & Sustainability of Fuji Xerox (Hong Kong) Limited. Overseeing the Department, Lau dedicates to deploy Total Quality Management through Japan Quality Award framework and Sustainability through the realization of its company vision to be a "Good Company" for balancing the perspectives of "strong", "kind" and "interesting".
She is a Board of Examiners of the Hong Kong Management Association Quality Award since 2007 and a member of the advisory group for ESG 2013-2015. She had more than 15 years' experience in the quality and sustainability field.
Carmen Ng is Director of Sustainability at Langham Hospitality Group. In her role, she is responsible for a diverse range of sustainability programmes including strategy and policies development, management system, capacity building, communication and reporting. Prior to joining Langham Hospitality Group, she was the Environmental Manager of EC Harris, the facility management company for the entire HSBC portfolio in Hong Kong. With over 15 years professional experience in environmental sustainability, Carmen gained her corporate environmental expertise by working for private consultancies in Los Angeles and Hong Kong, the local NGO (Business Environment Council), and the government authority (Environmental Protection Department, HKSAR). Carmen completed her BSc Environment Studies in University of Southern California and MSc Environmental Science in Hong Kong University of Science and Technology.
Sam Gellman has played a lead role in Uber's expansion into the international markets. He spent 2012 building out Uber's Europe presence, running the launch of Uber's international headquarters in Amsterdam and leading the London office for its first six months. In 2013, he moved to Asia as Uber's Head of Asia Expansion. He initially ran the operations in Singapore and has since led the company's build- out into 60 cities across Asia. He is currently the General Manager for Uber in Hong Kong and oversees operations in Taiwan and Macau. Prior to working at Uber, Sam worked for Goldman Sachs in Hong Kong for six years, running Asia Derivative Research.
Pat Gallardo Dwyer set up The Purpose Business, Hong Kong's first 360-degree network of sustainability and business advisors who assist organizations in aligning their business, brand and sustainability goals. Pat has more than a decade of sustainability leadership experience, most recently serving as Global head of CSR and Sustainability for Shangri-La. Under her tenure she brought Shangri-La to the forefront of responsible tourism operations.
Pat has been named to the 2015 Class of the World Economic Forum Young Global Leaders and currently serves on the World Economic Forum Global Agenda Council for Oceans. She was also the recipient of the International Hotel Investment Forum Young Leader award in 2014.
Mr. Bingley has developed deep networks and knowledge of business and international trade in Canada, Hong Kong, and China. Barrett was the Senior Policy Advisory to the past Canadian Minister of International Trade and Foreign Affairs where he oversaw such diverse initiatives as the creation of Canada's Global Commerce Strategy, the Export Development Canada Legislative Review and the Corporate Social Responsibility Guidelines for the Extractive Sector Abroad. He is a Commonwealth Scholar in International Relations with a Master's Degree from Victoria University of Wellington, NZ. He is the Chair of the AmCham HK Trade and Investment Committee.
After working as Principal Reporter for years, Doris set up Diamond Cab (HK) Limited with the support of SVhk, taxi license owner, nursing home owners and a group of visionary individuals and as the CEO managing and developing the business to sustain the company.
Doris was awarded Young Social Entrepreneur Award 2011, Finalist of Cartier Women’s Initiative Awards 2013, The Purpose Economy Asia 100 and Hong Kong Finalist of Chivas The Venture respectively. Diamond Cab is the Highly Commended International Social Enterprise of the Year at UK Social Enterprise Awards 2012, The Fifth of My Favorite Best Five Social Enterprises in 2013.
Librian Angraeni (Inggi) is Environmental and Social Footprint Manager for Asia Pulp & Paper (APP). She oversees sustainability projects across APP’s Indonesia operations, development of Sustainability Reports, and implementation of Business Ethics & Human Rights Programs and Social Investments, all of which are instrumental to the delivery of APP’s Sustainability Roadmap Vision 2020 and Forest Conservation Policy. Inggi also represents APP in the United Nations Global Compact and is the Chairperson of the Indonesia Water Mandate Working Group under this UN initiative.
Prior to APP, Inggi worked for Plan International Indonesia and Save the Children.
Jenny Santi is the author of the upcoming book “The Giving Way to Happiness,” and is a trusted philanthropy advisor to ultra high net worth philanthropists and celebrity activists worldwide. Through her work she helps her clients channel their wealth, power and influence towards social good. By age 28 she became the Head of UBS’s award-winning Philanthropy Services department in Southeast Asia, and within less than a year of independent practice at her consulting firm Saint & Partners based in Singapore and New York City, already serves clients including an Oscar-winning actress, Grammy-winning singer, and signatories of the Giving Pledge.
Winky is currently an investment manager in SOW Asia Foundation, an impact investment firm focusses in social and environmental focussed start-ups in Great China & Southeast Asia. Winky is based out of Hong Kong, and has a history with an engineering start-up in North America. Winky wishes to apply his skills and experience from the start up world to tackle Asia’s biggest challenges through sound design and solid business execution. Winky earned his Bachelor of Applied Science degree in Mechanical Engineering in the University of British Columbia, as well as an MBA degree in Entrepreneurship in the Chinese University of Hong Kong.
Rachel has over 20 years of experience in corporate communication, financial communication and issues management in Asia Pacific. She has consulted on high-profile merger and acquisition activities, private equity deals, sensitive issues management, initial public offerings, and strategic events. A well-rounded counselor, she has advised senior clients across the government, financial, telecommunications, industrial and luxury sectors.
In 2014, she received the PublicAffairsAsia Gold Standard Award for Professional Excellence in Consultancy. She is currently the Chair of the Council of Public Relations Firms of Hong Kong.
Dr. Niven Huang is the General Manager of KPMG Sustainability Consulting Co., Ltd., in Taiwan. As the Chairman of the Advisory Board of ASrIA, Dr. Huang is a pioneer for promoting CSR, sustainability reporting, responsible investment and corporate sustainability strategy in Taiwan. During 1997-2013, he was the Secretary General of Taiwan Business Council for Sustainable Development.
Dr. Huang has a Ph.D. degree of Chemical Engineering. He is also a part time associate professor for teaching MBA and EMBA in National Cheng Chi University since 2008 on CSR. He often sits in the judge panels of CSR related Awards in Taiwan and Asia.
Bijo is the Executive Director of the Asian Human Rights Commission (AHRC) and the Asian Legal Resource Centre (ALRC) since 2012, and is a lawyer from India. The AHRC and the ALRC are two regional organisations based in Hong Kong with a pan-Asian remit. The ALRC enjoys a General Consultative Status with the Economic and Social Council of the United Nations.
Bijo works closely with Asian and European governments, often advising them on policy initiatives on questions concerning the rule of law, more specifically on issues of justice dispensation.
Margaret has over 25 years of experience in the sustainability field across NGOs, the public sector and private sector organizations.
Currently, Margaret is teaching at Baptist University on business ethics and corporate social responsibility, has delivered a sustainability leadership training series for a MNC and works with The Purpose Business.
In addition, Margaret is partnering with organizations in Hong Kong to provide support to their in-house CSR/SD initiatives, including GRI compliant reporting, stakeholder engagement and, making the value of sustainability become a tangible reality.
Rachel Chan has worked as a policy maker in the Hong Kong Government and a marketer in the Hong Kong Trade Development Council. She founded InnoFoco in 2007 to propel the development of strategic design and meaningful innovation in Hong Kong. InnoFoco helps build the brand equity and competitive advantage for organisations and cities.
Rachel is also closely involved in NGO work. As a co-founder of Make a Difference and now the CEO of Junior Achievement Hong Kong, Rachel believes in the power of young people as change agents in a society. She is also an Investment Promotion Ambassador of the HKSAR Government and was honored as one of 2014 “Good 100” global citizens.
Polly Ng is the Managing Director of Baronsmead Consulting Limited founded in 1990 focusing Hong Kong and Mainland China’s business operation and growth.
Baronsmead has a global network of trusted senior professionals provides clients with expert counsel and hands on practical support.
Polly has 16 years’ business experience in Greater China and Asia Pacific, specializes in achieving business growth through product marketing, sales and channel distribution management.
Polly is also the co-founder of 2 non-profit projects, Hong Kong Youth Service Leader Award and Global Women Connect.
Bonnie, a graduate from BBA in Global Business Studies at the CUHK Business School, co-founded a social enterprise, Lensational, on the International Women's Day of 2013. She is one of the 15 top students endorsed by the London School of Economics where she did her Master, for the Tier 1 Graduate Entrepreneur Visa, in order to bring her social enterprise Lensational to Europe. Lensational has expanded to 40 volunteers from 15 nationalities globally, and she has conducted photography training and received awards for Lensational globally.
Bonnie is also a consultant at a philanthropic advisory firm called The Social Investment Consultancy. Prior to her social entrepreneurship career, she worked at HSBC, Amnesty International, and the Hong Kong government.
Danny Yeung, a serial entrepreneur on to his 4th and 5th ventures with Prenetics, a biotech company focused on Next Generation DNA Testing. Danny also started SXE Ventures, a early stage venture capital firm having invested in 12 different technology and healthcare related companies.
In 2010, Danny founded uBuyiBuy was subsequently acquired by Groupon. Prior to Danny leaving Groupon in early 2014, Danny served as CEO of Groupon East Asia, having scaled the business to over USD $130m annually. Danny’s entrepreneurial journey started when he ventured into franchising Hong Kong award-winning dessert chain Hui Lau Shan into USA. After this, Danny successfully ventured into hospitality furniture and executed multi-million dollar projects with MGM City Center, City of Dreams Macau and Venetian. Danny received his BS in MIS from the University of San Francisco and now calls Hong Kong home.
Rex Sham is Co-Founder and Chief Analyst of Insight Robotics where he is responsible for technology and innovation strategy. An expert in robotics and artificial intelligence, Rex has prototyped hardware and software solutions for Insight Robotics’ current core technologies and co-authored two patents.
Prior to Insight Robotics, Rex had extensive experience in the field, undertaking research on the topic at Chinese University of Hong Kong (CUHK) and Hong Kong University and developing Hong Kong Robot, a popular robotics interest website. He received a B.S. in Computer Science from CUHK.