How CSR is Integrated with Companies’ Strategy and Stakeholders
Customers, employees, suppliers and the society are placing greater importance on CSR. Corporate leaders have taken notice and do consider CSR initiatives to be key drivers to their overall strategies, allowing them to creatively address key business issues and bring benefit to the society at the same time.
The big challenge for executives is how to develop an approach that can truly deliver on these lofty ambitions—and, as of yet, few have found the way. In the Session B Industrial Track Panel Discussion, we invite innovative companies to share with you how they manage to overcome this hurdle, and create value for both the business and society simultaneously.
Mr. Raymond So graduated from The Chinese University of Hong Kong with a Master’s Degree in Business Administration. He has 35 years of experience in the advertising industry, and he is one of the first pioneers to introduce advertising back into Mainland China after 1949. He founded J. Walter Thompson China and JWT Taiwan, and served as Chairman of JWT North East Asia from 1997.
In November 2001, Mr. So joined BBDO as Chairman, Asia Pacific and took charge of the development of the BBDO Asia Pacific network. Mr. So is also a very active participant in industry organizations and events. He served as Chairman of the 4As and IAA Chapter President in Taiwan. Mr. So’s latest appointment as Chairman of the Asian Federation of Advertising Associations reflects his continual service and recognition in the Asian advertising community.
Mr. Raymond So
Chairman, Asian Federation of Advertising Associations
CUHK Chapter of Beta Gamma Sigma